A press release and a get together: that is all Salvatore Ferragamo needed to successfully launch their lush new girls's scent, Signorina. But digital instances call for extra inspired technique and so Ferragamo added one other dimension: a model new website.
The location, which officially launched on Monday, is dubbed "The ladies About City." True to it is title, TGAT focuses on the inspirations and exploits of 'it ladies' equivalent to Alexandra and Theodora Richards, Bianca Balti, Lauren Remington Platt, and Rachel Chandler Guinness. These ladies who lunch and dine and celebration stand up close and private on TGAT by sharing their favourite meals, outfits and family anecdotes. Together, these abstract bits of data create a cohesive image of who this site targets: trendy, younger women who love life and dwell it with gusto. But more to the purpose, it appears to echo the spirit of the fragrance behind it: luxe, lively and brimming with fashion.
But if the positioning seems limited Salvatore Ferragamo Shoes in appeal to socialites and those that love them, don't be fooled. A tiny call to arms on the upper right web page asking 'You' to be an It Woman exhibits main plans for increasing past that. I caught up with Vincent Ottomanelli, president of Ferragamo, USA to discuss these plans and dig a little bit deeper. See our Q&A beneath.
Zandile Blay: What can we count on to see on The ladies About Town website?
Vincent Ottomanelli: The ladies About City site will give viewers an intimate glimpse into the lives of among the world's most interesting and chic ladies Salvatore Ferragamo Sale that embody the qualities of a Ferragamo Signorina. Countless content material from magnificence tricks to favourite playlists and sizzling spots will likely be shared through video, images and text.
ZB: How does it embody the Signorina lady?
VO: The girls chosen for the location are all women who discover life with enthusiasm and passion, are younger at coronary heart and spirited and are all inherently refined with cultural backgrounds... that are the qualities that Creative Director Massimilano Giometti's "signorina" embodies.
ZB: What's the distinction in content between TGAT holding site and Salvatore Ferragamo Shoes Store it's Tumblr web page it forwards to?
VO: There isn't any actual difference in content material...Tumblr is the platform to host the site, TGAT.
ZB: Why Theodora, Alexandra, Bianca, Lauren and Rachel for the scent and the site?
If you adored this short article and you would like to receive more information concerning Salvatore Ferragamo Shoes Store kindly see our webpage. VO: [All of them embody the fragrance] and Bianca Balti was chosen because the face of Signorina, by Creative Director Massimilano Giometti. He said, "I immediately considered Bianca when it got here to deciding who should signify the new fragrance. Bianca is a strikingly lovely girl, but one with a well-defined personality and sensibility. Strong and determined however with a sometimes Italian natural sensuality. A younger woman who completely symbolizes modernity and elegance.
ZB: Can we look ahead to seeing any others celebs/socialites on TGAT?
VO: Keep tuned, as the positioning will frequently to shock followers with dynamic posts from different Women About City nationwide!